
Grow your valuation without sacrificing your values.
Helping startup founders and tech leaders build great companies that thrive for the long term.
Leadership isn’t just about making decisions—it’s about creating a culture where great decisions happen. Whether you need strategic coaching to level up as a leader or fractional leadership to execute at a high level, we provide the guidance and support to help you and your business thrive.
Successful technology companies are guided by a clear sense of purpose rooted in their values.
It is no longer enough to simply “create value for our shareholders.”
These days, your company must stand for something. You must be clear about what kind of impact you want to have in the world, and how you will make a difference in people’s lives. Your customers demand it. Your employees expect it. Heck, even your investors want to see it.
I empower companies to break through the limitations of 20th century industrial thinking and build the organizations and teams of their dreams.
I founded Startup Patterns in 2016 to provide executive coaching and fractional leadership, with an emphasis on human-centered design, lean product management, agile software development, and mindful leadership.
I’ve have helped many companies build and scale new digital products, find product-market fit, and scale and improve product development capabilities.
I believe in leading with your heart.
My colleagues and I are committed to creating better and more healthy organizations as a path to healing the world. Working with great values-driven organizations is our way of contributing to a better and more just society.
We embrace honesty, creativity, empathy, and mindfulness. We eschew dogma, rigidity, and complacency. We have turned our backs on the top-down command and control leadership styles of the industrial era and those who lead with ego and fear. We believe leaders who can fearlessly embrace empathy and vulnerability while maintaining a clear vision and strategy are the most likely to build successful companies.
“I am grateful personally and on behalf of Evisions and our clients for the contributions you’ve made to set us up for greater success. And not just in product and dev, but elsewhere too, as your concepts and leadership guidance have permeated beyond the prescribed focus areas.”
– Joe Potenza, CEO of Evisions











Ready to get started?
Set up some time on my calendar to discuss your situation, and I’ll do my best to get you unstuck. If it makes sense to work together, I’ll explain how that works. There is no risk in talking to me.