We want to help you change the world

MANAGING DIRECTOR & FOUNDER

As a Silicon Valley veteran of 23 years, Sam McAfee has helped many companies build and scale new digital products, find product-market fit, and build and improve product development capabilities. He works with product executives and teams to develop and ship new digital products from ideas to product-market fit and beyond. He developed a structured framework that combines the best practices of Design Thinking, Lean Startup, and Agile development into one seamless approach. Plus, he literally wrote the book on startup patterns, documenting what works and what doesn't.

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CONTENT DIRECTOR

Drawing on proven techniques and performance research, Joan helps her clients succeed and feel confident when the stakes are high. Joan’s approach was developed during her career coaching in a competitive, high-pressure, and dangerous sport. She was both a horse trainer and coach of competition riders, fostering in her clients drive, physical courage, and an analytical mind combined with mindfulness, compassion, and clear communication.

Joan works with highly motivated executives and individuals to build emotional mastery in all facets of their life. Her work is grounded in the interconnectedness of the human experience.

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OPERATIONS & CONSULTANT

Alyssa Clark has helped build and grow the business operations of various mission-driven organizations. While working directly with numerous C-level executives in the tech and healthcare industries, she has built operations, sales, and marketing strategies and overhauled client engagement to expand company impact and revenue. She is an expert at pivoting organizations from ideation to action. In addition to an organization-wide scope, she works with individual leaders on personal brand and messaging.

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SENIOR CONSULTING PARTNER

Boris Grinkot assists organizations in navigating change and uncertainty, leveraging principles of design, continuous improvement, and social science. His work involves transforming ideas into actionable, evidence-driven product innovations and fostering effective work environments. With experience across North America and Europe, Boris has guided companies like Bloomberg and Unilever in implementing change, incorporating iterative planning, and enhancing communication with stakeholders. As a teacher at Parsons School of Design and an author on topics like lean UX and digital product management, Boris also mentors startups and intrapreneurs, co-founding Salt Collaborative to explore systemic approaches to societal and environmental impact.

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