I help companies build and scale new digital products, find and master product-market fit, and improve software development process and teamwork while scaling.

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Service Areas

I work directly with product teams in early-stage companies trying to get to product-market fit, or scaling companies trying to optimize their process, or any companies building new leadership capacity among their teams.

Product-Market Fit

Testing your idea with customers, developing your value proposition and messaging, and building your MVP as quickly as possible.

Scaling and Optimizing Flow

Boost the throughput of your product organization by 3x or more, doing more with less hassle, and delighting your customers with the end result.

Developing New Leaders

One-on-one coaching through the toughest moments in hiring, managing and leading teams, and developing the next generation of leadership in your organization.

Build on the experience of the experts.

As a Silicon Valley veteran of 20 years, I have helped many product teams to deliver successfully for their business. I have participated in seven startups over the years, and coached countless others. I literally wrote the book on startup patterns, documenting what works and what doesn't. I can help you and your team navigate the treacherous waters of getting your startup idea to product-market fit.

Let's talk!

Speaking Engagements

I regularly give public talks on entrepreneurship, technology startups, and product development. If you’re interested in having me speak at your event or institution, please send me note introducing yourself and your group.

Event Date Title Video / Slides / Event page

Coming up...

Nothing scheduled. Want to book me for your event? sam@startuppatterns.com


Agile Camp SV Novemeber 6, 2017 "Startup Patterns Inside Enterprise" Event Page
Agile Camp NY September 25, 2017 "Startup Patterns Inside Enterprise" Event Page
Agile Conference - SF Federal Reserve Bank August 23, 2017 "Lean on Agile: Getting the Best of Both Worlds" (private event)
SVI Academy - Gateway to Silicon Valley August 21, 2017 "Getting to Product Market Fit" Event Page
Entrepreneurs and Investors, Sicon Valley May 2, 2017 "How to Quickly Find Product Market Fit"
Silicon Valley Agile Trends and Leadership February 16, 2017 "Lean on Agile: Getting the Best of Both Worlds"
AgileCamp Silicon Valley October 28, 2016 "Lean on Agile: Getting the Best of Both Worlds" Agile Camp
Product School September 14, 2016 "From Product Development to Market Fit Fast! Event page
Galvanize September 15, 2016 "Study Hall with Sam McAfee" Study Hall
Santa Clara University May 17, 2016 "Guest lecture on Lean Startup"
InnoWest April 7, 2016 "How to Quickly Find Product-Market Fit" (private event)
InnoWest February 25, 2016 "How to Quickly Find Product-Market Fit" Event Page
Product School February 3, 2016 "Getting To Product-Market Fit Quickly" Slides
Product School December 2015 "Agile Hacks for Product Managers"
Galvanize November 18, 2015 "Agile Hacks for Startups"
QConSF November 2014 "Metrics Driven Prioritization" Video
QConNY- Spring 2014 "Quantifying Risk for Innovative Teams" Slides
Lean Kanban North America May 2014 "Quantifying Risk for Innovation Teams"
Lean Startup Conference Nov 2012 "How Engineers Embrace Lean Startup Methods"

Let's Get In Touch!

Ready to talk? Shoot me an email or just use the calendar link to book a call.