Super-charge your Agile product teams.


We help companies build and scale product development teams, find product-market fit, and train new product and engineering leaders.

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Service Areas


We provide intense hands-on product development training workshops for teams in enterprise or scaling startups, combining the best of Agile, Lean, and Design Thinking. We get your teams building the right thing, and building it fast!

Find Product-Market Fit

Testing your idea with customers, developing your value proposition and messaging, and building your MVP as quickly as possible.

Ship Software Faster

Boost the throughput of your product organization by 3x or more, doing more with less hassle, and delighting your customers with the end result.

Develop New Leaders

One-on-one coaching through the toughest moments in hiring, managing and leading teams, and developing the next generation of leadership in your organization.

Build on the experience of the experts.

As a Silicon Valley veteran of 20 years, Sam McAfee has helped many companies build and scale new digital products, find product-market fit, and build and improve product development capabilities. He works with product executives and teams to develop and ship new digital products from ideas to product-market fit and beyond. He developed a structured framework that combines the best practices of Design Thinking, Lean Startup, and Agile development into one seamless approach. Plus, he literally wrote the book on startup patterns, documenting what works and what doesn't.


Founding his first edtech startup at the age of 16, Brian Sowards has launched innovative products and programs at more than 50 education institutions in the US, Canada and Australia including Cornell University, Princeton University and Arizona State University. He's presented at SWSXEdu, EDUCAUSE, NAIS, CASE and ASU + GSV Summit.

What people are saying...

"Sam is a rare find in that he not only has deep subject matter expertise and real experience getting to product market fit, he can speak to it in a way that is deeply insightful and actionable for startup founders. He has become a staple in our Incubator programming because, as one of our founders said, "he really knows his sh*t". He truly can talk the talk and walk the walk, which can be hard to come by in the Valley. Thanks so much, Sam!" -- Molly Pyle, Senior Program Manager, SU Ventures

"Sam and Brian are excellent in many capacities: as coaches, trainers, and advisors. They were able to distill lean to a large, enterprise customer like Microsoft in a way that's engaging and fun. I wholeheartedly recommend them to anyone looking to implement lean, at big companies and small alike." -- Sean Knox, Senior Engineering Manager, Microsoft Azure

"Sam did a two day workshop for our development group which has been doing XP for many years. Sam’s experience and knowledge allowed him to speak both our current language around XP best practices as well as help us learn a new vocabulary of Lean Startup that has changed the conversations we are able to have as a team. He was giving us tastings of fine resources from which I now want to go back and drink deeply." -- Joel Davis, Director of Innovation, Follett Publishing

Let's talk!

Speaking Engagements


I regularly give public talks on entrepreneurship, technology startups, and product development. If you’re interested in having me speak at your event or institution, please send me note introducing yourself and your group.

Event Date Title Video / Slides / Event page

Coming up...

Nothing scheduled. Want to book me for your event? sam@startuppatterns.com

Past

Agile Camp SV Novemeber 6, 2017 "Startup Patterns Inside Enterprise" Event Page
Agile Camp NY September 25, 2017 "Startup Patterns Inside Enterprise" Event Page
Agile Conference - SF Federal Reserve Bank August 23, 2017 "Lean on Agile: Getting the Best of Both Worlds" (private event)
SVI Academy - Gateway to Silicon Valley August 21, 2017 "Getting to Product Market Fit" Event Page
Entrepreneurs and Investors, Sicon Valley May 2, 2017 "How to Quickly Find Product Market Fit"
Silicon Valley Agile Trends and Leadership February 16, 2017 "Lean on Agile: Getting the Best of Both Worlds"
AgileCamp Silicon Valley October 28, 2016 "Lean on Agile: Getting the Best of Both Worlds" Agile Camp
Product School September 14, 2016 "From Product Development to Market Fit Fast! Event page
Galvanize September 15, 2016 "Study Hall with Sam McAfee" Study Hall
Santa Clara University May 17, 2016 "Guest lecture on Lean Startup"
InnoWest April 7, 2016 "How to Quickly Find Product-Market Fit" (private event)
InnoWest February 25, 2016 "How to Quickly Find Product-Market Fit" Event Page
Product School February 3, 2016 "Getting To Product-Market Fit Quickly" Slides
Product School December 2015 "Agile Hacks for Product Managers"
Galvanize November 18, 2015 "Agile Hacks for Startups"
QConSF November 2014 "Metrics Driven Prioritization" Video
QConNY- Spring 2014 "Quantifying Risk for Innovative Teams" Slides
Lean Kanban North America May 2014 "Quantifying Risk for Innovation Teams"
Lean Startup Conference Nov 2012 "How Engineers Embrace Lean Startup Methods"

Let's Get In Touch!

Ready to talk? Shoot me an email or just use the calendar link to book a call.