Building better technology teams.

We help technology leaders build high-performing product development teams. Get your teams into a flow state and blow the competition out of the water.

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Executives demand results, and it is frustrating when teams work hard but still struggle to deliver.

You are not alone. Many product teams flail around, looking for solutions to tough product devlopment challenges. Technology leaders flock to conferences, take online courses, search YouTube, and read dozens of books and articles. There is a lot out there, but how to apply it to your context is entirely another matter.

Gain The Upper Hand

We will get your teams working at their full potential with a simple three-step appoach, one that has worked for many startups and corporate product teams.


We determine where your teams are doing well, and where they need help. We then build a custom improvement plan outlining the specific steps to take next.


We get everyone on the same page and speaking the same language with a workshop tailored to your company's stage, industry, and unique culture.


We provide focused coaching for teams and their leaders to help point them in the right direction and keep them moving forward.

What does success look like?

High performing teams are easily recognizable. There are a few factors that typically stand out. The customer is front and center in every discussion. Teams collaborate seamlessly, focusing on the delivery of value over the utilization of any individualn team member. Leaders are trusted and admired, delegate effectively, and set clear goals for their teams. Quality metrics are high, downtime is low, feedback cycles with customers are very fast, often measured in days or hours.

If you struggle with any of these, it is probably time to get help. To find out how to get your team to achieve their full potential, schedule a free 30 minute call. We'll give you some pointers right up front, whether you end up working with us or not.

Book a call now.

Build on the experience of the experts.

As a Silicon Valley veteran of 20 years, Sam McAfee has helped many companies build and scale new digital products, find product-market fit, and build and improve product development capabilities. He works with product executives and teams to develop and ship new digital products from ideas to product-market fit and beyond. He developed a structured framework that combines the best practices of Design Thinking, Lean Startup, and Agile development into one seamless approach. Plus, he literally wrote the book on startup patterns, documenting what works and what doesn't.

Founding his first edtech startup at the age of 16, Brian Sowards has launched innovative products and programs at more than 50 education institutions in the US, Canada and Australia including Cornell University, Princeton University and Arizona State University. He's presented at SWSXEdu, EDUCAUSE, NAIS, CASE and ASU + GSV Summit.

What people are saying...

"Sam is a rare find in that he not only has deep subject matter expertise and real experience getting to product market fit, he can speak to it in a way that is deeply insightful and actionable for startup founders. He has become a staple in our Incubator programming because, as one of our founders said, "he really knows his sh*t". He truly can talk the talk and walk the walk, which can be hard to come by in the Valley. Thanks so much, Sam!"

Molly Pyle, Senior Program Manager, SU Ventures

"Sam and Brian are excellent in many capacities: as coaches, trainers, and advisors. They were able to distill lean to a large, enterprise customer like Microsoft in a way that's engaging and fun. I wholeheartedly recommend them to anyone looking to implement lean, at big companies and small alike."

Sean Knox, Senior Engineering Manager, Microsoft Azure

"Sam did a two day workshop for our development group which has been doing XP for many years. Sam’s experience and knowledge allowed him to speak both our current language around XP best practices as well as help us learn a new vocabulary of Lean Startup that has changed the conversations we are able to have as a team. He was giving us tastings of fine resources from which I now want to go back and drink deeply."

Joel Davis, Director of Innovation, Follett Publishing

Speaking Engagements

I regularly give public talks on entrepreneurship, technology startups, and product development. If you’re interested in having me speak at your event or institution, please send me note introducing yourself and your group.

Coming up...

Super-charge your agile teams.

If you’re planning to be in the Bay Area this January, 2019, join us for a public workshop on how to get your product teams running at peak performance.

Get Tickets

Past Events


Silicon Valley Innovation Center

Novemeber 8, 2018

"Panel on Corporate Innvation"

Event Page

Agile Conference - SF Federal Reserve Bank

November 8, 2018

"Why Enterprise Agile Teams Fail"

(private event)


Agile Camp SV

Novemeber 6, 2017

"Startup Patterns Inside Enterprise"

Event Page

Agile Camp NY

September 25, 2017

"Startup Patterns Inside Enterprise"

Event Page

Agile Conference - SF Federal Reserve Bank

August 23, 2017

"Lean on Agile: Getting the Best of Both Worlds"

(private event)

SVI Academy - Gateway to Silicon Valley

August 21, 2017

"Getting to Product Market Fit"

Event Page

Entrepreneurs and Investors, Sicon Valley

May 2, 2017

"How to Quickly Find Product Market Fit"

Silicon Valley Agile Trends and Leadership

February 16, 2017

"Lean on Agile: Getting the Best of Both Worlds"


AgileCamp Silicon Valley

October 28, 2016

"Lean on Agile: Getting the Best of Both Worlds"

Agile Camp

Product School

September 14, 2016

"From Product Development to Market Fit Fast!

Event page


September 15, 2016

"Study Hall with Sam McAfee"

Study Hall

Santa Clara University

May 17, 2016

"Guest lecture on Lean Startup"


April 7, 2016

"How to Quickly Find Product-Market Fit" (private event)


February 25, 2016

"How to Quickly Find Product-Market Fit"

Event Page

Product School

February 3, 2016

"Getting To Product-Market Fit Quickly"



Product School

December 2015

"Agile Hacks for Product Managers"


November 18, 2015

"Agile Hacks for Startups"



November 2014

"Metrics Driven Prioritization"



Spring 2014

"Quantifying Risk for Innovative Teams"


Lean Kanban North America

May 2014

"Quantifying Risk for Innovation Teams"


Lean Startup Conference

Nov 2012

"How Engineers Embrace Lean Startup Methods"

Let's Get In Touch!

Ready to talk? Shoot me an email or just use the calendar link to book a call.