About
Over 25 years of shipping products, then two books about what works.
Startup Patterns is my practice. You engage me directly, and I do the work.
When a client needs expertise I do not have, I bring in a specialist I trust.
Sam McAfee
Founder, Managing Director
As a Silicon Valley veteran of over 25 years, Sam McAfee has helped many companies build and scale new digital products, find product-market fit, and build and improve product development capabilities. He works with product executives and teams to develop and ship new digital products from ideas to product-market fit and beyond. He developed a structured framework that combines the best practices of Design Thinking, Lean Startup, and Agile development into one seamless approach. Plus, he literally wrote the book on startup patterns, documenting what works and what doesn’t.