Who to win over first
Target the right 16 percent and they pull the rest along behind them.
The Law of Diffusion of Innovation says to target the earliest, most receptive adopters first, roughly 15 to 18 percent of any group, and let them pull everyone else along behind them.
Give those early adopters real resources to pilot something new, and a visible way to show what they learned, and you get a ripple effect that gradually brings the rest of the organization with it.
There is a real limit on how fast this can go. Build momentum gradually: small wins made visible, open conversation about what is working, steady support instead of pressure to move faster.
What you get
- The adoption curve with the roughly-16-percent segment marked
- A table for naming your early adopters, why they'll say yes, and the pilot resource you'll give them
- A note on the real limit on how fast organizational change can go
Where should we send it?
One email with the worksheet. You can unsubscribe from anything else in one click.
On its way
Check your inbox. If it has not landed in a minute or two, look in promotions or spam, and add sam@startuppatterns.com to your contacts so the rest arrive.
Adapted from the Management chapter of The Mindful Product Company by Sam McAfee.