The Product Discovery Process: A Five Practices Self-Audit
Score your team on the five practices and find out which one is actually holding the other four back.
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Discovery
Are you building the right things?
Discovery is not one activity. It runs as a cycle: interviews feed insights, insights shape the metrics you track, metrics point to the experiments worth running, and experiments feed the demo that closes the loop back into the next round of interviews. Most teams have one practice that quietly stopped happening, and the other four keep running anyway, producing motion that looks like discovery and isn’t.
The Channel Exploration Worksheet
Where are the people you need to interview, and how hard are they to reach? A channel that returns nobody is a finding too.
Get the worksheetThe Customer Interview Guide
Four phases. The question that gets you useful answers changes at each one — and most teams only ever ask the first one.
Get the worksheetShould I Use AI for Customer Research?
What to hand off, what to protect, and where you still need to be in the room.
Get the worksheetWhich Metrics Should We Actually Be Tracking?
Three stages, five metrics, and permission to stop tracking the rest.
Get the worksheetThe One-Page Experiment Brief
Four steps for turning a hunch into a test — the fourth one is the whole point, and it's the one everyone skips.
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